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HEY, IT'S
LADIDAI!

Diana ladidai Umana

MULTIMEDIA PROFESSIONAL.
LET'S CONNECT.

Diana "ladidai" Umana

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MULTIMEDIA PROFESSIONAL ✦
ASCAP AWARD WINNER 2018 ✦
RECORDING ACADEMY VOTING MEMBER ✦
ONE CREATOR LAB 2024 ✦
USC ADVISORY BOARD 2026 ✦
HEAR US OUT PODCAST ✦
MULTIMEDIA PROFESSIONAL ✦
ASCAP AWARD WINNER 2018 ✦
RECORDING ACADEMY VOTING MEMBER ✦
ONE CREATOR LAB 2024 ✦
USC ADVISORY BOARD 2026 ✦
HEAR US OUT PODCAST ✦

AS SEEN IN

Yahoo Business Insider NYLON REVOLT Music Business Worldwide

BYLINES

AS TOLD BY LADIDAI.

Olandria Carthen at CultureCon 2026 — Diana Umana's Yahoo story
YAHOO CREATORSENTERTAINMENT
Olandria Dropped Gems at CultureCon 2026
The Love Island breakout on knowing yourself before the world does, betting on yourself, and choosing the classroom over the club.
READ →
 Charli xcx — Diana Umana’s Music Business Worldwide article on the intimacy economy in music
MUSIC BUSINESS WORLDWIDEMUSIC INDUSTRY
The Intimacy Economy: Why Music Stars Are Going Small
Charli xcx coined "anti-marketing." From Doja Cat's Airbnb hosting to Ayra Starr's vinyl shop signing, stars are going small on purpose.
READ →
 Green Spain’s lush northern coast — Diana Umana’s Yahoo travel guide to Green Spain
YAHOO CREATORSTRAVEL
Everything you need to know before you visit Green Spain
The other Spain — lush, cool, and deeply underrated.
READ →
 Nigel Xavier — Diana Umana’s Yahoo story on AI and upcycling in fashion
YAHOO CREATORSFASHION
AI and upcycling: how Nigel Xavier is redefining fashion through emerging technology
Where sustainability meets innovation on the runway.
READ →
 Diana Umana’s Music Business Worldwide article on Gen Z rappers and cultural power
MUSIC BUSINESS WORLDWIDEMUSIC INDUSTRY
Why Gen Z's most culturally powerful rappers aren't its biggest stars
Cultural relevance in hip-hop has decoupled from mainstream scale — and the industry hasn't caught up.
READ →
 New York Liberty at Barclays Center — Diana Umana’s Yahoo sports story
YAHOO CREATORSSPORTS
The New York Liberty fell down but didn't stay down
A first-ever credentialed game at Barclays — and a front-row seat to a team finding itself.
READ →
 Rihanna performing — Diana Umana’s Yahoo story on her Yankee Stadium return
YAHOO CREATORSENTERTAINMENT
Rihanna returned to the stage for JAŸ-Z at Yankee Stadium. I manifested this.
Her first public performance since 2024 — I was there.
READ →
 Meta Quest headset — Diana Umana’s Business Insider article on XR fitness brands
BUSINESS INSIDERTECH
Extended reality fitness brands are betting big on the Meta Quest
VR workouts, real sweat, the brands leading the charge.
READ →
 Moving Mountains for the Arts Gala at the Brooklyn Museum — Diana Umana’s Yahoo coverage
YAHOO CREATORSPHILANTHROPY
Angela Yee, Sunny Hostin, Jamie Hector & more celebrate Moving Mountains for the Arts Gala at the Brooklyn Museum
Culture, community, and the arts converge at one of Brooklyn's biggest nights.
READ →
 Prenuvo health scan — Diana Umana’s Daily Dot story on a life-changing scan result
DAILY DOTHEALTH
A Prenuvo scan found a spleen aneurysm
When a wellness scan turns into a life-changing discovery.
READ →
 Rich Homie Quan — Diana Umana’s REVOLT interview
REVOLTMUSIC
Rich Homie Quan is focused on elevating in every way possible
His last interview on the record. On growth, music, and what elevation really means. May he rest in peace.
READ →
 Taye Diggs — Diana Umana’s Yahoo interview on microhouse films
YAHOO CREATORSENTERTAINMENT
Taye Diggs on microhouse films & the thrill of not knowing
The actor on the microdrama wild west and creative risk.
READ →
 Jack Harlow — Diana Umana’s Yahoo music interview
YAHOO CREATORSMUSIC
Jack Harlow went back to a room the size of where he started — with Monica
On staying true to himself, defying detractors, and embracing artistic evolution with supporters along the way.
READ →
 Amber Grimes — Diana Umana’s Yahoo business exclusive
YAHOO CREATORSBUSINESS
Amber Grimes is living proof that quitters win
An exclusive with the executive who bet on herself.
READ →
 Jess Hilarious — Diana Umana’s Yahoo profile
YAHOO CREATORSENTERTAINMENT
Jess Hilarious went from 19 and pregnant to a household name
Her story, in her words.
READ →
 Timbaland — Diana Umana’s Yahoo story on the superproducer
YAHOO CREATORSMUSIC
Timbaland, Babybel, and the art of the unexpected
How the superproducer continues to innovate in the face of criticism.
READ →
 Karamo at ViewerCon — Diana Umana’s Yahoo entertainment coverage
YAHOO CREATORSENTERTAINMENT
Karamo says the future of media is ours at ViewerCon
On the creator economy, culture, and what's next.
READ →
FULL PORTFOLIO
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MuckRack journalism portfolio

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About

THE STORY.

Diana "ladidai" Umana is a content consultant, multimedia journalist, and creator based in New York City, known for innovative work at the intersection of music, technology, and the creator economy.

Her work has led her to partner with TikTok, NYLON, Amazon, TIDAL, and Business Insider. A multi-genre songwriter from Yonkers, NY, her music has been licensed to Fox, NBCUniversal, BET, and Warner Chappell.

🏆 Recognition

ASCAP Foundation Harold Adamson Lyric Award for Rhythm & Soul, 2018 — for outstanding achievement in songwriting.

She led content and social for HRDRV and nonprofit Gender Amplified, then spearheaded strategy for Ashanti's onchain music collection — $100K+ sold in a single day in March 2022.

In 2023, ladi co-launched the Amazon-recognized "Hear Us Out" podcast. In 2024, she completed the inaugural ONE Creator Lab. In 2026, she joined as an inaugural member of the USC Charlotta Bass Journalism & Justice Lab Advisory Board.

Selected Work

WHAT I'VE DONE.

Now
Consultant, Journalist, & Creator
TIDAL, Yahoo (Creators), NYLON, TikTok, REVOLT, Amazon, Business Insider, HRDRV, Gender Amplified, major labels, startups, & more.
Work
2026
USC Charlotta Bass Journalism & Justice Lab
Inaugural Advisory Board member shaping journalism and justice in media.
Advisory
2024
ONE Creator Lab — The One Club for Creativity
Completed the first-ever ONE Creator Lab equipping creators for media and marketing.
Education
2023
Hear Us Out Podcast
Co-launched Amazon-recognized audiovisual podcast for rising music & media professionals.
Podcast
2021
2022
Ashanti — Onchain Music Collection
Spearheaded content & social strategy. $100K+ sold in a single day.
Strategy
2018
ASCAP Harold Adamson Lyric Award
Rhythm & Soul songwriting. Licensed to Fox, NBCUniversal, BET, Warner Chappell.
Award

Press

AS SEEN IN.

BUSINESS INSIDER ✦
TYPE.SET.BROOKLYN ✦
COMPLEX ✦
IHEART ✦
UPROXX ✦
BUZZFEED ✦
OK! MAG ✦
NME ✦
BLAVITY ✦
BUSINESS INSIDER ✦
TYPE.SET.BROOKLYN ✦
COMPLEX ✦
IHEART ✦
UPROXX ✦
BUZZFEED ✦
OK! MAG ✦
NME ✦
BLAVITY ✦

Testimonials

WHAT THEY SAY.

What excites me most about the future of media is you.

KARAMO
2x Primetime Emmy Award-Winning TV Host

Big s/o for all of your creativity and hard work!

ASHANTI
Grammy Award-Winning Recording Artist

I see great things ahead for you. You are talented.

SWAY CALLOWAY
Journalist / Radio Personality

We got our first sync placement!

SCOTTY
Artist

I wouldn't have my job at UnitedMasters if it wasn't for you!

DAVID M.
Executive

Latest Analysis

SPOTIFY'S NEXT LEADER.

Interactive Tool · Feb 2026
100 POINTS.
7 CATEGORIES.
ZERO OPINIONS.
I scored Spotify's Hip-Hop Next Leaders picks with a weighted formula. The math doesn't lie.

Contact

LET'S WORK.

I typically respond within 24 hours.

JOIN THE LIST.

Tunes, tech, trends — from someone at the intersection of all 3.

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